Your landscaping website has one job: turn visitors into paying customers.

But most landscaping sites fail at this, not because they look bad, but because they’re missing the right pages, the right structure, and the signals that make Google (and homeowners) trust you.

In this guide, I’ll walk you through every page your landscaping website needs, exactly what to put on each one, and how to lay it all out so it ranks, builds credibility, and converts visitors into leads.

Landscaper standing next to a lawn mower in a garden

TL;DR: A high-converting landscaping website needs 6 core pages:

  • Homepage
  • Services
  • About
  • Project Gallery
  • Reviews
  • Contact / Quote

In practice, the gallery page drives the most enquiries (before/after photos outperform text), while a dedicated service area page is one of the biggest opportunities for local SEO.

Table of Contents

1. Homepage: Make It Immediately Clear What You Do and Where

What should a landscaping homepage include?

Your homepage has one job: convince a local homeowner or property manager to take the next step. Most people searching for a landscaper are comparing several options at once, your homepage needs to stand out and make it easy to get in touch.

Unlike a lot of industries, landscaping is highly visual. People want to see your work before they pick up the phone. Your homepage should give them a taste of that immediately.

  • A headline that says what you do and where, be specific
  • A strong hero image or gallery of your best work
  • Your phone number, large and visible without scrolling
  • A quote request button or short contact form
  • A brief overview of your main services
  • Trust signals: years in business, number of projects, service area
  • A few short customer reviews

What makes a strong headline for a landscaping homepage?

❌ Weak: Welcome to Green Gardens — Your Local Landscaping Experts

✅ Strong: Professional Garden Design & Landscaping in New York — Get a Free Quote

❌ Weak: We offer landscaping services for homes and businesses

✅ Strong: Transforming Outdoor Spaces in New York Since 2010

Your hero image is doing heavy lifting on a landscaping website. A stunning before/after photo of a garden you transformed will convert better than any headline you write. Lead with your best work.

2. Services Page: Tell People Exactly What You Do

What should a landscaping services page include?

A landscaping business can mean a dozen different things: garden design, lawn maintenance, tree surgery, paving, irrigation, seasonal planting. A clear services page sets expectations and helps you attract the right type of customer.

It also helps with SEO. A dedicated “Garden Design Houston” page will outrank a generic services list for that specific search almost every time.

Common landscaping services to list:

  • Garden design and landscaping
  • Lawn care and maintenance
  • Tree and hedge trimming
  • Paving and hard landscaping
  • Planting and seasonal maintenance
  • Irrigation systems
  • Commercial grounds maintenance
  • Garden clearance and cleanup

If you specialize in a few services rather than offering everything make that clear. It actually builds more trust than trying to be all things to all people.

The way you structure your services page has a direct impact on how many enquiries you get. Clear sections for each service, strong headings, and simple calls to action help visitors quickly understand what you offer.

The The Landscaper WordPress Theme is designed with this in mind, giving you a ready-made services layout that’s focused on clarity and conversions.

Give your most profitable or popular service its own dedicated page. A standalone “Garden Design” page with photos, process explanation, and a quote form will convert far better than a bullet point in a list.

3. About Page: Show the Person Behind the Lawn Mower

Does a landscaping website need an about page?

Landscaping is a trust business. Someone is inviting you onto their property, often when they’re not home. Your about page is where you stop being a random company and become someone they feel comfortable letting into their garden.

This page is especially important for sole traders and small teams, owning the fact that you’re a small, hands-on operation is a strength, not a weakness.

What to include on a landscaping about us page?

  • Your story: how and why you started
  • Who does the actual work: your team or just you
  • Your service area and how long you’ve been operating locally
  • Any qualifications, accreditations, or insurance worth mentioning
  • Your approach: what makes your work different

Tone examples (weak vs strong):

❌ Weak: We are a professional landscaping company committed to delivering high-quality outdoor solutions.

✅ Strong: I started this business because I genuinely love gardens. Fifteen years later I still get a kick out of handing a client their keys back and watching their face when they see what we’ve done.

Add photos of yourself and your team actually working. Not posed stock shots, but real photos from real jobs. A landscaping business is personal, and people want to know who’s turning up at their home.

This is the page that sets landscaping websites apart from almost every other industry. Your work is visual, tangible, and often dramatic, a before/after transformation is one of the most convincing things you can show a potential customer.

This is also where most landscaping websites win or lose enquiries. A well-designed layout makes it easy to showcase before/after transformations in a way that builds instant trust.

The The Landscaper WordPress Theme includes a dedicated project gallery structure designed specifically to highlight this type of visual proof and turn visitors into enquiries.

What makes a great landscaping gallery page?

  • Before and after photos wherever possible, these are gold
  • A short caption on each project: location, type of work, scale
  • Variety: show different types of projects and garden sizes
  • Real photos, not renders: clients want to see actual completed work
  • Mobile-optimised: most people will browse on their phone

You don’t need hundreds of photos. Ten stunning projects with before/after shots beat fifty mediocre ones. Quality over quantity every time.

If you’re not yet in the habit of photographing every job, our guide on how to get more landscaping customers covers exactly how to document your work and use it to win more enquiries online.

5. Reviews / Testimonials Page: Word of Mouth, Online

How important are reviews on a landscaping website?

Most landscaping businesses grow through word of mouth. Your website should replicate that. A dedicated reviews page, or a strong testimonials section on your homepage, gives new visitors the social proof they need to pick up the phone.

For a service as personal as landscaping, reviews carry extra weight. People aren’t just buying a product, they’re trusting you with their outdoor space.

What makes a review convincing for a landscaping website?

  • Specific details: “they redesigned our entire back garden in three days” beats “great service”
  • Real names and locations: “Mark from London” feels more credible than anonymous
  • A mix of project types: lawn care, design, hard landscaping etc.
  • Photos alongside reviews if possible, the ultimate social proof combo

After every completed project, ask for a review while the client is still excited about their new garden. Not sure how to ask without it feeling awkward? Our guide on how to get more landscaping reviews covers the exact timing, wording, and follow-up systems that work.

6. Contact / Quote Page: Remove Every Obstacle

What should a landscaping contact page include?

This is the most important page on your website, everything else leads here.

For a landscaping business, most jobs require a site visit before pricing, so the goal of your contact page isn’t to get a sale, it’s to start a conversation. Make that as easy as possible.

  • A short enquiry form: name, type of work, location, phone number
  • Your phone number, large and tap-to-call on mobile
  • Your service area so you don’t get enquiries outside your zone
  • Expected response time: “We’ll be in touch within 24 hours”
  • An option to attach a photo, especially useful for garden projects

What does a strong landscaping contact form look like?

❌ Weak: A lengthy form asking for garden dimensions, soil type, existing plants, budget range, and preferred start date before you’ve spoken to them.

✅ Strong: Name, type of work (dropdown), postcode, phone number. Collect everything else during the site visit.

Add a line near the form that sets expectations: “We offer free no-obligation quotes for all garden projects in [your area].” It removes the last hesitation before someone hits send.

7. Service Area Page: Essential for Local SEO

What is a service area page and does my landscaping website need one?

This is the most underrated page on a landscaping website and one of the highest-impact ones for getting found on Google.

When someone searches “landscaper in Amsterdam” or “garden design Paris,” Google needs to see clear signals that you serve those areas. A well-structured service area page helps you show up in those local searches.

If you serve multiple towns or cities, consider creating a short dedicated page for each one. A “Landscaping in Paris” page targeting that city will consistently outrank a generic service area list.

Even a single well-written service area page is better than nothing. For a full explanation of how local SEO works for service businesses, including NAP consistency and Google Business Profile.

Optional Pages Worth Adding

Once your core pages are solid, these additions can help convert more visitors and improve your search rankings:

FAQ Page

“Do you offer free quotes?”, “How far in advance should I book?”, “Do you work in winter?”. Answer the questions you get asked every week.

A good FAQ page saves you time on the phone and reassures customers who are comparing you against competitors.

Blog

Seasonal garden tips, planting guides, how to prepare your garden for winter, the best plants for a small urban garden. A blog builds your authority in local search over time and brings in homeowners who are in the early stages of thinking about their garden, before they’ve picked a landscaper. That’s your chance to be the expert they remember.

Pricing Page

Landscaping pricing varies too much for fixed prices in most cases. But if you offer a standard lawn care package or a fixed-rate garden clearance service, publishing a starting price can filter out price-sensitive enquiries and attract clients who are ready to invest.

A Note on SEO for Landscaping Websites

Getting your pages right is the foundation of a landscaping website that actually gets found locally. A quick checklist:

  • Include your town or city name naturally in your page title, first paragraph, and at least one heading
  • Write a unique meta description for every page
  • Add alt text to every photo, describe the project and include your location
  • Get your business listed on Google Business Profile, essential for local search
  • Ask every happy client for a Google review, they directly affect your local ranking. See our full guide on getting more landscaping reviews for the exact process.
  • Make sure your phone number is real text, not embedded in an image

The landscaping businesses that rank well locally aren’t doing anything complicated. They just have clear pages that say exactly what they do, where they do it, and show the proof.

Now Go Build Your Landscaping Company Website

You don’t need a complicated website, you need one that clearly shows your work and makes it easy for people to request a quote.

Get these pages right and you’ll have a site that actually brings in enquiries. From there, you can continue improving and expanding.

Key Takeaways

  • A landscaping website needs at least 6 core pages
  • A gallery with before/after photos is the highest-converting page
  • A service area page is a major opportunity for local SEO
  • Keep your contact form short to increase enquiries

Your Landscaping Website, Ready in a Weekend

Every page from this guide, already built.
Just add your content and go live.

View The Landscaper theme →
Website template for Landscaping The Landscaper WordPress theme homepage

About the Author

Hi, I'm Barry de Jong, founder of QreativeThemes. I've spent over 15 years building WordPress themes for small service businesses, with more than 11,000 websites built using my themes, many ranking at the top of local search results in their area. I build practical solutions that business owners can manage themselves.

Related Posts